This town, with a population of approximately 36,000, now has about 35,000 fans. The connection point is "TABITABI Gujo," a comprehensive tourism website operated by the Gujo City Tourism Federation. Over the past five years, they have acquired 35,000 Gujo Fan Club members and 20,000 Instagram followers, attracting attention as an advanced case of tourism DX. Now, they are launching a new challenge by leveraging this fan base. The Gujo City Tourism Federation has fully renovated the membership page of "TABITABI Gujo." This initiative goes beyond just tourism information, connecting it with hometown tax donations, relocation, and community activities, to formally launch a system for deepening relationships from "tourists" to "stakeholders." How did a town of 36,000 residents manage to attract 35,000 fans? The Gujo City Tourism Federation has been promoting unique digital marketing by combining: Content Marketing Fan-Based Marketing Data-Driven Marketing centered around the comprehensive tourism website "TABITABI Gujo." In addition to promoting tourist visits, they have also worked to expand tourism consumption and cultivate Gujo fans. © Glocal Mind Inc. As a result, they have achieved growth as a tourism information site with: TABITABI Gujo Members: Approximately 35,000 *TABITABI Gujo members are individuals interested in Gujo City who register to connect with Gujo through receiving the latest tourism information and participating in various campaigns. Instagram Followers: 500 to 21,000 Follower Growth Rate: 4,000% *Members can apply for periodically held prize campaigns, receive the latest experience plans and seasonal tourism information via email newsletters, and use a coupon app for use at local facilities. *The number of official Instagram followers increased to 21,000 in five years, with content primarily featuring the region's charm through short videos. [Gujo City's Comprehensive Tourism Website "TABITABI Gujo"] https://tabitabigujo.com/ [TABITABI Gujo Member