The Japan Management Association (JMA, Chairman: Masami Nakamura) exhibited its "JMA (Japan Management Association) Booth" for the third time at the "18th HR EXPO [Spring]" (Organizer: RX Japan Co., Ltd.), an exhibition introducing services for HR, labor, and management, held from June 17 (Fri) to 19 (Sun), 2026, at Tokyo Big Sight (Ariake, Koto-ku, Tokyo). The purpose of this exhibition was to widely disseminate JMA's diverse initiatives, to directly hear the challenges of visitors such as HR and management personnel and reflect them in our business, and to create opportunities for staff members participating as support personnel to relearn. At the booth, we introduced initiatives addressing the latest challenges in corporate human resource and organizational development, with themes such as "Solving HR Challenges Using Art Thinking" and "Developing Self-Directed and Self-Motivated Human Resources." Following up on the previous exhibition, we introduced "Developing Self-Directed and Self-Motivated Human Resources," which is key to corporate growth. For the first time this year, we focused on "Art Thinking," which involves looking at the essence of things without being bound by precedent and generating one's own questions, and also held workshops where participants could experience "Art Thinking." During the event, approximately 10 staff members from various departments of our association were stationed at the booth each day, and we responded to approximately 430 visitors over the three days. Visitors consulted us on issues such as, "How can we resolve the increased burden on managers due to young employees leaving the company and their tendency to wait for instructions?" and "How can we foster self-directed and self-motivated human resources?" We shared the latest challenges in the human resource and organizational domain and individually presented directions for support that our association can provide. Furthermore, by hearing these challenges, we gained a deeper