Obu City Newly Certified as a Fair Trade Town

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Obu City, Aichi Prefecture, has been newly certified as Japan's eighth Fair Trade Town by the Japan Fair Trade Forum. This achievement is the culmination of years of collaborative efforts involving citizens, local government, educational institutions, and businesses.

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Obu City, Aichi Prefecture, has been newly certified as Japan's eighth Fair Trade Town by the Japan Fair Trade Forum. This achievement is the culmination of years of collaborative efforts involving citizens, local government, educational institutions, and businesses.

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Source: https://prtimes.jp/main/html/rd/p/000000026.000081541.html | Date: Date unavailable

The Japan Fair Trade Forum (FTFJ / Representative Director: Taishi Uchiyama), an organization that conducts Fair Trade University/Town certification projects, has newly certified Obu City, Aichi Prefecture, as a Fair Trade Town. Obu City's application for new Fair Trade Town certification, submitted on September 15, 2025, underwent an on-site visit by the certification committee on December 11, 2025. Subsequently, after deliberation by the certification committee, it was referred to the board of directors. At the board meeting held on February 25, 2026, it was officially decided to newly certify Obu City, Aichi Prefecture, as a Fair Trade Town. In Obu City, activities for the dissemination and establishment of fair trade have been continuously developed, starting from citizen-led initiatives and collaborating with the administration, educational institutions, businesses, and citizen groups. Citizen interest grew following a lecture in 2019, leading to the establishment of the "Obu Fair Trade Town Promotion Committee" in 2021. With the goal of becoming a Fair Trade Town, organized and continuous efforts have been made. Since then, various awareness-raising activities, such as fair trade markets, workshops, and seminars, have been held in various places within the city. Practical initiatives in collaboration with local businesses, welfare organizations, and educational institutions have also expanded. Furthermore, initiatives linking fair trade with local resources, welfare, and the environment, including the use of fair trade products in city halls and public facilities, have been developed, ensuring that fair trade is steadily integrating into the daily lives of the region. In 2025, an official promotion system was also established, including a resolution of support by the city council and an official declaration of support by the mayor. FTFJ expects further development of "sustainable regional development through fair trade" in Obu City in the future and will conti

Obu City Newly Certified as a Fair Trade Town

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