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Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026

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Key facts

  • Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026
  • A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.
  • Source: PR TIMES
  • Date: Mon Apr 20 2026 14:00:02 GMT+0900 (Japan Standard Time)

Direct answer

A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.

Citation
Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026 (Mon Apr 20 2026 14:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Mon Apr 20 2026 14:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.

AI Analysis

Frequently Asked Questions

Q: When will the second term of the Evidence-Based Marketing Basic Course open?
A: The second term of the course is scheduled to open starting from June 2026.
Q: What is the primary purpose of the established specialized institution?
A: The institution was established to lead and enlighten on evidence-based marketing.
Q: Who are the participants that gather at this marketing evidence research institution?
A: The participants include corporate CMOs, marketing executives, and representatives from academia.
Q: How do the gathered members discover growth principles unique to the Japanese market?
A: They discover these growth principles through various preceding and replication studies.
Q: What does the institution return to marketing practitioners after conducting studies?
A: It returns the acquired knowledge and practical skills to marketing practitioners.