Nationwide "Bathing for Heat Acclimation" Campaign Launches in Japan for Early Heatstroke Prevention
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To prepare for a long, hot summer, the Heatstroke Prevention Call Project Secretariat (Japan Design association) launched the "Bathing for Heat Acclimation Action" nationwide in May as an easy-to-implement early countermeasure against heatstroke. This public-private initiative promotes bathing as an alternative method for heat acclimation, which can be difficult to achieve through sustained exercise. The campaign has launched a dedicated website with advice from medical experts and is expanding its reach through collaboration with 92 municipalities and corporate sponsor Kao Corporation, distributing awareness posters and bath additives.