Cocri Shiga (Shiga Prefecture) has been commissioned by Shiga Prefecture to hold an information dissemination seminar for small and medium-sized enterprises (SMEs) in the prefecture on July 24, 2026, as part of "Shiga Prefecture Small Business Support Month." This is a practical program designed for managers and staff who feel they have no newsworthy material, enabling them to articulate their company's "value to society" in three hours and leave with the framework for a press release. The lecturer is Shunsuke Matsuura (Representative Director, MIKATA Co., Ltd.), who has provided over 6,000 management consultations at Gaki Biz and Gaki Biz for eight years. A practitioner from Otsu City, Shiga Prefecture, with a proven track record in "finding and communicating the strengths of SMEs," he has had his support for turning around a factory on the brink of bankruptcy featured in over 300 media outlets. [Recommended for] Those who want to disseminate information but struggle to articulate "what to convey." Those who want to try SNS/press releases but are unsure if their company has suitable content. Those who are not effectively communicating for recruitment or sales purposes. Those who are already engaged in information dissemination and wish to improve its effectiveness. [Background of the Event] Some SMEs in Shiga Prefecture are already engaged in initiatives that address social issues, such as employing people with disabilities, utilizing local ingredients, and regenerating vacant houses. However, their "appeal" often remains buried because it is not disseminated. A common challenge for many companies is the lack of clarity on "what and how to convey" before even attempting to post on social media or issue press releases. This seminar focuses on developing "content design skills" rather than SNS operation methods. [Seminar Overview] Date and Time July 24, 2026 (Fri) 5:00 PM - 8:00 PM Venue Shiga Prefectural Government Building Target Audience Managers and PR staff of s