Ichimasa Kamaboko Co., Ltd. (Head Office: Niigata City, Niigata Prefecture, President and CEO: Masahiro Nozaki) will hold the "Unajiro 10th Anniversary! Always Together with Unajiro-kun ♪ Campaign" on the official Ichimasa X account from Wednesday, July 1, 2026, to Sunday, July 12, 2026. ▶Official Ichimasa X: https://x.com/ichimasa_jp Unajiro 10th Anniversary! Always Together with Unajiro-kun ♪ Campaign ▼Overview This campaign celebrates the 10th anniversary of the launch of Ichimasa (Ichimasa Kamaboko)'s "Unaru Oishisa Unajiro" and offers a chance to win an Unajiro-kun cooler pouch and an Unajiro long-lasting pack. The cooler pouch is designed to perfectly fit the Unajiro long-lasting pack. Please enjoy going out with Unajiro-kun ♪ ▼How to Enter (Follow & Reply) Follow the official Ichimasa X account (@ichimasa_jp) and reply with the answer to the quiz below to the campaign post published on the first day of the entry period to complete your entry. Quiz: In what year was Unajiro first released to the general public? (AD) For hints, please visit this site: "Unaru Oishisa Unajiro" Special Site ▼Period Wednesday, July 1, 2026, 10:00 AM to Sunday, July 12, 2026, 11:59 PM ▼Number of Winners & Prizes Prize: Unajiro-kun cooler pouch and "Unaru Oishisa Unajiro" long-lasting pack x 2 set For details, please check here: Campaign Entry Terms and Conditions About "Unaru Oishisa Unajiro" - Grilled Eel-Style Kamaboko "Unaru Oishisa Unajiro" is a processed fish cake made from white fish paste that replicates the taste and texture of grilled eel. Its unique manufacturing process, which includes direct flame grilling for a savory aroma and a fluffy texture of the flesh and skin, allows consumers to easily enjoy an "eel-like experience" and has been well-received by a wide range of people. Since its launch in 2016, it has been a popular product for its "convenience," "price," and "ease of eating," and is used in various settings, from family dining tables and bento boxes to events l