AI News NQ Analysis

Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026

NQ Score 82/100
N1 Content Completeness 9

Key facts

  • Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026
  • The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.
  • Source: PR TIMES
  • Date: Tue Jun 09 2026 22:00:02 GMT+0900 (Japan Standard Time)

Direct answer

The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.

Citation
Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026 (Tue Jun 09 2026 22:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue Jun 09 2026 22:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.

AI Analysis

Frequently Asked Questions

Q: What award did SUUMO's vertical CM 'That won't do, Mr. Shibasaki' win?
A: It won the Silver award in the 'YouTube Creator Collaboration' category at the 'YouTube Works Awards Japan 2026'.
Q: Which companies were involved in the production of this CM?
A: Three companies were involved: One Media Co., Ltd., Hakuhodo Inc., and Recruit Co., Ltd.
Q: What are the features of the CM?
A: The CM effectively promotes SUUMO's 'Trace Search' feature by leveraging YouTube creator Mr. Shibasaki and the internet meme 'That won't do'.
Q: What kind of marketing support does One Media provide?
A: One Media provides marketing support through YouTube-optimized promotional strategies, continuous branding, awareness expansion, and understanding enhancement.
Q: What materials are being distributed to commemorate the award?
A: A 'YouTube Usage Case Study' is being distributed and can be obtained from One Media's website.