Roger Vivier Announces Pre-Fall 2026 Campaign Starring Yeji
Key facts
- Roger Vivier Announces Pre-Fall 2026 Campaign Starring Yeji
- Roger Vivier unveils its Pre-Fall 2026 campaign starring global brand ambassador Yeji, designed by Creative Director Gérald Wirth. Shot in the Parisian maison’s salon, the campaign playfully explores creativity, memory, and imagination.
- Source: PR TIMES
- Date: Thu Jun 18 2026 19:42:27 GMT+0900 (Japan Standard Time)
Direct answer
Roger Vivier unveils its Pre-Fall 2026 campaign starring global brand ambassador Yeji, designed by Creative Director Gérald Wirth. Shot in the Parisian maison’s salon, the campaign playfully explores creativity, memory, and imagination.
- Citation
- Roger Vivier Announces Pre-Fall 2026 Campaign Starring Yeji (Thu Jun 18 2026 19:42:27 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Thu Jun 18 2026 19:42:27 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
Roger Vivier unveils its Pre-Fall 2026 campaign starring global brand ambassador Yeji, designed by Creative Director Gérald Wirth. Shot in the Parisian maison’s salon, the campaign playfully explores creativity, memory, and imagination.
AI Analysis
Frequently Asked Questions
- Q: What is the theme of Roger Vivier's Pre-Fall 2026 campaign?
- A: It explores creativity, memory, and imagination with a playful spirit, blending heritage and modern culture.
- Q: Why was Yeji chosen as Roger Vivier's ambassador?
- A: Her bold style, expressiveness, and global influence align perfectly with the brand's joie de vivre.
- Q: What are the key products in the campaign?
- A: Belle Vivier slingbacks, hobo bags, clutches, Ranger loafers, and Viv’ in the City pumps.
- Q: Where was the campaign shot?
- A: At the Parisian maison Vivier salon, highlighting the brand's Parisian essence.
- Q: How is Gérald Wirth’s design philosophy reflected?
- A: His balance of decorative flair and modern elegance defines the collection’s aesthetic.