Levi's® Announces Collection with The Football Association Ahead of Football's Biggest Stage

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Levi's® has unveiled a collaboration collection with The Football Association and the England National Team, celebrating the passion and fan culture of English football through iconic denim craftsmanship. This initiative is part of Levi's®' global partnership, launching ahead of this summer's major football tournament.

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Levi's® has unveiled a collaboration collection with The Football Association and the England National Team, celebrating the passion and fan culture of English football through iconic denim craftsmanship. This initiative is part of Levi's®' global partnership, launching ahead of this summer's major football tournament.

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Source: https://prtimes.jp/main/html/rd/p/000000152.000046510.html | Date: Date unavailable

SAN FRANCISCO, CA / May 7, 2026 – Levi’s® has announced a collaboration collection with The Football Association and the England National Team. This collection celebrates the passion and enduring fan culture of English football fans through the brand’s iconic denim craftsmanship. The campaign features London-based vintage label 194 and is part of Levi’s®’ global partnership, which rolls out ahead of this summer's tournament. Through this initiative, Levi’s® will launch dedicated collections for four leading national football federations globally, including Mexico, the United States, and France. The Levi’s® England Collection is the third of four federation drops scheduled to launch before the June tournament. Based on the iconic red and white colors of the England National Team's Three Lions, this collection in Japan consists of three items. The darkest wash Type III Jacket features a crest (crescent) on the front center. Additionally, red 478™ Baggy Shorts and a bandana complete the fan kit. Each item is rooted in culture, boasts timeless quality, and is designed to be loved beyond fleeting moments. The campaign film, featuring members of the 194 team, captures nostalgic moments that resonate with all English football fans. During London's blue hour, friends, clad in collection items, rush to their favorite neighborhood shop to make it in time for kickoff. Although the shop was officially closed, the owner quickly welcomes them, finishing cooking while they gather around a small television. Weaving warm kitchen scenes with close-ups of embroidered details, the film’s intensity builds towards the opening whistle of the match. Eventually, the owner also removes their apron, dons a Levi’s® jacket, and joins their friends. This intimate, locally-flavored campaign celebrates friendship and the matchday culture—the gatherings and shared moments that unfold unnoticed in various places on game day. “For our work with England, it was important that every detail, from the co

Levi's® Announces Collection with The Football Association Ahead of Football's Biggest Stage

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