Why did women in their 40s stop wearing high heels?

Due to physical discomfort and social media fatigue, 69.3% now prioritize comfort over appearance.

What percentage stopped wearing heavy foundation?

47.7% of women in their 40s intentionally gave up heavy foundation makeup.

How many women feel social media fatigue?

69.3% feel tired of chasing 'likes' and others' opinions on social media.

AI News NQ Analysis

For Women in Their 40s, Top Beauty Habits Dropped Are 'High Heels' and 'Heavy Foundation' [GLAM Values Survey]

Key facts

For Women in Their 40s, Top Beauty Habits Dropped Are 'High Heels' and 'Heavy Foundation' [GLAM Values Survey]
A survey by GLAM of 300 women in their 40s reveals that 69.3% feel fatigued by social media 'aesthetics' and others' opinions. The top abandoned habits are painful high heels (55.0%) and heavy foundation (47.7%), with investment shifting toward skincare, inner care, and quality sleep—indicating a move from 'decorative beauty' to 'essential self-care'.
Source: PR TIMES
Date: Tue Jun 16 2026 19:00:03 GMT+0900 (Japan Standard Time)

Direct answer

A survey by GLAM of 300 women in their 40s reveals that 69.3% feel fatigued by social media 'aesthetics' and others' opinions. The top abandoned habits are painful high heels (55.0%) and heavy foundation (47.7%), with investment shifting toward skincare, inner care, and quality sleep—indicating a move from 'decorative beauty' to 'essential self-care'.

Citation: For Women in Their 40s, Top Beauty Habits Dropped Are 'High Heels' and 'Heavy Foundation' [GLAM Values Survey] (Tue Jun 16 2026 19:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 16 2026 19:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

A survey by GLAM of 300 women in their 40s reveals that 69.3% feel fatigued by social media 'aesthetics' and others' opinions. The top abandoned habits are painful high heels (55.0%) and heavy foundation (47.7%), with investment shifting toward skincare, inner care, and quality sleep—indicating a move from 'decorative beauty' to 'essential self-care'.

AI Analysis

Frequently Asked Questions

Q: Why did women in their 40s stop wearing high heels?: A: Due to physical discomfort and social media fatigue, 69.3% now prioritize comfort over appearance.
Q: What percentage stopped wearing heavy foundation?: A: 47.7% of women in their 40s intentionally gave up heavy foundation makeup.
Q: How many women feel social media fatigue?: A: 69.3% feel tired of chasing 'likes' and others' opinions on social media.