"Beautyworld Japan Tokyo" Creates Business Opportunities by Strengthening the Wellness Area and Introducing New Zones

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Messe Frankfurt Japan will hold "Beautyworld Japan Tokyo," one of Japan's largest comprehensive BtoB beauty trade fairs, at Tokyo Big Sight from May 18-20, 2026. The event will feature over 820 exhibitors, introducing a new "Wellness Area" and a niche fragrance zone, alongside various networking events and specialized seminars for industry professionals.

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Messe Frankfurt Japan will hold "Beautyworld Japan Tokyo," one of Japan's largest comprehensive BtoB beauty trade fairs, at Tokyo Big Sight from May 18-20, 2026. The event will feature over 820 exhibitors, introducing a new "Wellness Area" and a niche fragrance zone, alongside various networking events and specialized seminars for industry professionals.

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Source: aeo://article/1343 | Date: Date unavailable

Messe Frankfurt Japan Ltd. (President and CEO: Yasushi Kajiwara) will hold "Beautyworld Japan Tokyo", one of Japan's largest comprehensive BtoB beauty trade fairs, for three days from May 18 (Mon) to 20 (Wed), 2026, at Tokyo Big Sight West Halls 1-4 + Atrium and South Halls 1-4. This trade fair will feature over 820 exhibiting companies, including approximately 250 new exhibitors and 120 overseas exhibitors, showcasing products and services related to aesthetics, hair, nails, beauty, health, femcare/femtech, and beauty foods to an expected 70,000 visitors. Additionally, four zones gathering products and services themed around comprehensive beauty and health, such as fitness, healthcare, and mindfulness, will be deployed as the "Wellness Area". Furthermore, against the backdrop of the expanding luxury perfume market, a new zone called "KAORI et Parfum", gathering niche fragrances, will be newly established within the "Platinum Area". Inside the venue of "Beautyworld Japan Tokyo" held in 2025 ■ Moving the venue to West + South Halls, deploying 16 product-specific zonings including new areas Due to large-scale renovation work at Tokyo Big Sight, the 2026 event will be held at Tokyo Big Sight West Halls 1-4 + Atrium, and South Halls 1-4. While focusing on cosmetics and beauty equipment for aesthetics, which is a major feature of Beautyworld Japan, in response to growing market needs emphasizing health and well-being, four zones—"Body + Beauty", "Tasty", "Femmore", and "Fitness + Beauty"—will be gathered in West Hall 3 to propose total beauty as the "Wellness Area". Moreover, the new zone "KAORI et Parfum" will gather niche fragrances from Japan and abroad that are usually only available through limited channels, creating a place for encounters with new scents that will lead to the strengthening of salon retail products. Furthermore, the "Clinic Care" zone, exclusively for medical professionals, which was introduced last year, will continue to be set up in the "Platinum

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