What is the 'Rooted in Craft' campaign?

It is a spring campaign that focuses on the artisans at Mulberry's own factory, 'The Tannery,' celebrating the brand's roots in craftsmanship.

Who was responsible for the campaign visuals?

Renowned photographer Tim Walker was responsible for the visuals, creating portraits and videos of seven artisans.

What products are being introduced?

In addition to the classic 'Bayswater' and 'Lily,' new colors have been added, and the unisex weekend bag 'Piccadilly' has been reintroduced.

AI News NQ Analysis

[Mulberry] Announces April Campaign 'Rooted in Craft'

NQ Score 74/100

N1 Content Completeness 8

AI Summary (NQ-processed)

Mulberry has announced its spring campaign 'Rooted in Craft', shining a spotlight on its British factory 'The Rookery' and the dedication of its artisans.

AI Analysis

Frequently Asked Questions

Q: What is the 'Rooted in Craft' campaign?: A: It is a spring campaign that focuses on the artisans at Mulberry's own factory, 'The Tannery,' celebrating the brand's roots in craftsmanship.
Q: Who was responsible for the campaign visuals?: A: Renowned photographer Tim Walker was responsible for the visuals, creating portraits and videos of seven artisans.
Q: What products are being introduced?: A: In addition to the classic 'Bayswater' and 'Lily,' new colors have been added, and the unisex weekend bag 'Piccadilly' has been reintroduced.