Nearly Half of Gen Z and Millennials Purchased Used or Refurbished Goods in the Past Year: BCG Survey
NQ Score
54/100
N1 Content Completeness
10
AI Summary (NQ-processed)
A BCG survey reveals that nearly half of Japanese Gen Z and Millennials purchased used or refurbished items in the past year, indicating that resale-conscious consumption is becoming mainstream among younger generations.
AI Analysis
Frequently Asked Questions
- Q: Is this survey applicable to the Taiwan market?
- A: While the trend of growing environmental awareness among youth is global, specific consumer behaviors in Taiwan regarding refurbished goods may vary due to local retail infrastructure.