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90% of Companies Affected by Middle East Situation Implement or Consider Price Pass-through, but 50% Pass on Less Than Half of Cost Increases - BCG Survey

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According to a BCG survey, while about 90% of companies are considering passing on cost increases due to the Middle East situation, about 50% have only been able to pass on less than half of the costs. On the other hand, about 60% of consumers recognize that a price increase of about 5% is unavoidable.

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