20% Consent Rate — In an Era Dominated by Influencer Marketing, Why Does Petmo Focus on "Ambassador Marketing"?
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Petmo Co., Ltd., operator of the pet-friendly facility information media "Petmo," has fully launched its partner-type pet ambassador program "Buddy" in May 2026, based on outsourcing contracts. In an era where influencer marketing is mainstream, Petmo centers its strategy on "ambassador marketing," prioritizing commitment to the brand over follower count, aiming to build long-term trust.