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P's-first Group Announces Birth of 14th Hearing Dog, "Rin," Through CSR Activities

NQ Score 95/100

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As part of its "Pets always come first project," P's-first Holdings announced that "Rin," the 14th hearing dog sponsored by the company, has been officially certified, continuing its support for the Japan Service Dog Association.

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Frequently Asked Questions

Q: What is the 'Pets always come first project'?
A: It is a CSR initiative by the P's-first Group, started in 2011, funded by a 1,000 yen donation for every pet adopted through them, aimed at creating a society where pets can live healthy and happy lives.
Q: Who is Rin, the new hearing dog?
A: Rin is a female Toy Poodle who became the 14th hearing dog supported by the P's-first Group. She was officially certified on February 22, 2026, and now partners with an employee of the company.
Q: What is the role of a hearing dog?
A: A hearing dog is a type of assistance dog that supports people with hearing impairments by alerting them to essential sounds in daily life, such as doorbells, alarms, and phone calls.
Q: How does P's-first support the training of assistance dogs?
A: Since 2016, P's-first has partnered with the Japan Service Dog Association by donating candidate puppies and providing financial support for the training of hearing dogs and other assistance dogs.
Q: How many hearing dogs are there in Japan?
A: According to a Ministry of Health, Labour and Welfare report cited in the article, there are currently only 52 active hearing dogs in Japan.