HanesBrands Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) has launched new apparel equipped with a new cooling technology that maintains a cooling sensation during play, from the authentic American athletic wear brand Champion. The products are scheduled to be sequentially available starting in late June 2026 at the official Champion online store, Amazon, and sporting goods retailers nationwide. In recent years, with extreme heat becoming the norm, the indoor environment of gymnasiums during summer has become increasingly harsh. Particularly in basketball and volleyball, players often engage in long practices and games in hot and humid conditions. The heat, stuffiness, and discomfort from sweating can significantly impact concentration and performance. Leveraging over 100 years of expertise in athletic wear, Champion has focused on these player challenges. This product was developed with the desire to support an environment where players can concentrate and play comfortably until the very end. The product incorporates a new cooling technology that combines high breathability, evaporative cooling, and menthol crystals. High breathability allows heat and moisture to escape, while the evaporative cooling effect from sweat evaporation and the cooling function from natural menthol crystals work together to provide a comfortable fit that maintains a cooling sensation during exercise. In terms of design, in addition to functional beauty that supports players, such as raglan sleeves designed for ease of movement, graphics incorporating digital camouflage and paisley patterns express Champion's characteristic fashion sense. Champion will continue to develop products that support player performance and comfort, utilizing the expertise cultivated as an athletic wear brand for over 100 years. "Sweat into Coolness." For players battling in the heat of the gymnasium. Champion's unique "Triple Cooling Design" that maintains coolness during play. Turns sweat into coolness, and