Prestigious As to Debut New Brand Character on June 24 at International Baby & Kids Expo Summer
Key facts
- Prestigious As to Debut New Brand Character on June 24 at International Baby & Kids Expo Summer
- Prestigious As Co., Ltd. will exhibit at the '18th International Baby & Kids Expo Summer' held at Tokyo Big Sight from June 24 to 26, 2026, unveiling its new brand name and a new brand character symbolizing its brand universe. Designed by a former Sanrio character developer, the character aims to enhance parenting outings with emotional value.
- Source: PR TIMES
- Date: Thu Jun 18 2026 18:50:02 GMT+0900 (Japan Standard Time)
Direct answer
Prestigious As Co., Ltd. will exhibit at the '18th International Baby & Kids Expo Summer' held at Tokyo Big Sight from June 24 to 26, 2026, unveiling its new brand name and a new brand character symbolizing its brand universe. Designed by a former Sanrio character developer, the character aims to enhance parenting outings with emotional value.
- Citation
- Prestigious As to Debut New Brand Character on June 24 at International Baby & Kids Expo Summer (Thu Jun 18 2026 18:50:02 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Thu Jun 18 2026 18:50:02 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
Prestigious As Co., Ltd. will exhibit at the '18th International Baby & Kids Expo Summer' held at Tokyo Big Sight from June 24 to 26, 2026, unveiling its new brand name and a new brand character symbolizing its brand universe. Designed by a former Sanrio character developer, the character aims to enhance parenting outings with emotional value.
AI Analysis
Frequently Asked Questions
- Q: Who designed the new brand character?
- A: A designer with long experience in character development at Sanrio (former employee) participated. It is an original character, not a Sanrio collaboration.
- Q: What can visitors experience at the booth?
- A: Hands-on experience with mothers' bags, unveiling of the new character, and immersive brand world presentation.
- Q: What are the benefits of pre-registration?
- A: Free admission plus a 1,000 JPY meal voucher (for company clients only).