Branding Technology Co., Ltd. (CEO: Yuki Kimura, Headquarters: Shibuya-ku, Tokyo, Stock Code 7067, hereinafter "the Company") announces that it has commenced a business alliance through mutual customer referrals with Solvvy Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Keitaka Adachi, hereinafter "Solvvy"), a company that supports the structuring and revitalization of membership-based businesses, primarily in the housing industry. Through this alliance, the two companies will mutually provide their customer bases and know-how to solve the management challenges faced by real estate companies, house builders, architectural builders, and construction companies nationwide, aiming to create new value and foster development in the housing industry as a whole. ■ Background and Objectives of the Business Alliance The housing and real estate industry is currently facing significant challenges such as intensifying competition in the new construction market, maintaining relationships with existing customers (retention), due to factors like population decline, rising material costs, and diversification of customer needs. In this market environment, we are convinced that simultaneously providing "lead generation and brand strength enhancement" and "improved customer engagement and enhanced after-sales support" to real estate and housing companies nationwide will lead to an increase in added value for the entire industry, leading to this business alliance. We will combine the Company's "know-how in supporting branding and marketing" with Solvvy's "structuring and solutions for membership-based businesses," and will develop bidirectional customer referrals and joint initiatives. ■ Specific Collaboration Details Leveraging the strengths of both companies, we will proceed with collaboration centered around the following three pillars: 1. Proposal and provision of after-sales support and warranty products for real estate companies We will propose solutions for "improving customer enga