Philip Morris Japan to Launch Limited Edition "IQOS ILUMA i Remix Model" Series on June 10, 2026
AI Summary (NQ-processed)
Philip Morris Japan will sequentially launch the limited edition "IQOS ILUMA i Remix Model" from the heated tobacco "IQOS ILUMA Series" starting June 10, 2026. This model features a special coloring that expresses the "fluctuation" of light and the "transition" of colors, and will be sold at IQOS stores nationwide and convenience stores. A special in-store experience is also planned for some IQOS stores to commemorate the launch.
AI Analysis
Frequently Asked Questions
Q: What are the characteristics of the limited color for the "IQOS ILUMA i Remix Model"?
A: It features a special color scheme that evokes the "fluctuation" of light and the "transition" of colors. It will be sold in limited quantities.
Q: When is the release date?
A: It will be sequentially released starting Wednesday, June 10, 2026. Sales at some stores will begin on Tuesday, June 23.
Q: Where can I purchase it?
A: It can be purchased at the IQOS online store, official IQOS online store, IQOS LINE official account, IQOS telesales center, nationwide IQOS stores, IQOS shops, IQOS corners, major convenience stores, and select tobacco retailers.
Q: Who is the target audience for this model?
A: It is primarily aimed at adult smokers aged 20 and over, and is expected to appeal particularly to those interested in design and limited editions.
Q: What specific initiatives are involved in Philip Morris Japan's "smoke-free society"?
A: It is an initiative aimed at promoting the transition from cigarettes to heated tobacco, reducing health risks and impact on others associated with smoking. It also promotes the spread of facilities exclusively for heated tobacco.