Co-viewing Redefines Attention for APAC Marketers, PubMatic Presents New Opportunities in Programmatic Advertising
NQ Score
41/100
N1 Content Completeness
4
AI Summary (NQ-processed)
PubMatic, a leading AI-powered ad-tech company, announced new research focusing on co-viewing as a high-value, underutilized opportunity in programmatic advertising in APAC. The report highlights that co-viewing on CTV offers a highly engaging and converting advertising environment, providing stable and targetable ad opportunities.