BAKURI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Daishi Arakawa), a specialist in AIO/LLMO consulting, and Dr.AISEO Inc. (CEO: Shuzo Kotani), provider of the AI Search Engine Optimization platform "Dr. AISEO", jointly announce the release of a practical guide for advertisers and agencies. Based on overseas public information, the guide forecasts the Japanese rollout of OpenAI's newly launched conversational advertising platform, "ChatGPT Ads". The guide can be accessed via the link below. ChatGPT Ads Guide Conversational advertising launched in the U.S. in 2026, with signs of expansion into Japan Conversational ads on generative AI platforms are emerging as a new advertising channel following search engines and social media. According to overseas reports, ChatGPT Ads began a test rollout in the U.S. in early 2026, with major brands quickly joining. Expansion into multiple countries, including Japan, has also been reported, and advertising agencies in Japan have started announcing their preparedness. While the official launch date in Japan remains unconfirmed, the beta version of the ad management dashboard became accessible on June 29, 2026. ※As of June 29, 2026, campaign objectives are limited to "Reach" or "Clicks," with a minimum daily budget of 2,500 yen and a minimum CPC of 450 yen. Recognizing the current window of early adoption—characterized by limited competition and low ad unit costs—both companies believe now is the time for advertisers to begin understanding the system and preparing measurement frameworks. To support this, they have jointly released this guide, restructured from overseas insights for the Japanese market. Key contents of the guide Designed for beginners to intermediate-level advertisers, the guide systematically explains the following: ・How ChatGPT Ads work and the critical difference in design philosophy regarding "answer neutrality" ・How to pass ad manager review and interpret the dashboard ・Correct setup for conversion tracking, cons