Nihon Monitor Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Miki Nirasawa), a media research and analysis company, has compiled the "2026 First Half Talent CM Endorsement Ranking" based on CM placement status from January to June 2026. The survey results are also available on our website. (https://www.n-monitor.co.jp/) [Survey Results] In the first half of 2026, Haruna Kawaguchi secured the top position with 17 companies. Maintaining the momentum from last year's annual top ranking, she demonstrated stable strength by garnering strong support across a wide range of genres. Following closely with 16 companies are Mio Imada and Shohei Ohtani. Shohei Ohtani, in particular, proved his top-tier popularity in the CM world with his overwhelming presence that transcends the boundaries of sports. Mana Ashida follows with 15 companies, a narrow margin that suggests the race for the annual top spot could become even more intense depending on the second half of the year. While the top-tier talents continue to maintain high popularity, the rise of talents from the sports world and the new generation was also notable. New faces such as Ritsu Doan, Mei Hata, and MAHINA from the girl group "HANA" have emerged, and changes are beginning to be seen in the lineup of the ranking. Ritsu Doan, in particular, made a significant leap from one company last year to eight companies this year, increasing his presence in CMs alongside his performance in the recent World Cup. Furthermore, MAHINA, despite being only about a year since her debut, has made a remarkable leap with endorsements from seven companies. Expectations are high for their performance in the second half of the year, along with Hayato Sano from the dance vocal group "M!LK" and the "Rikuryu" figure skating pair Riku Miura and Ryuichi Kihara. [Survey Overview] ▼ Survey Item: Ranking of the number of CM endorsements by talent appearing in TV commercials ▼ Survey Period: January 1, 2026 - June 21, 2026 ▼ Target Stat