Nabtesco Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Kazumasa Kimura), through its Building Environment Company, has renewed the website for its advertising distribution service that utilizes automatic doors within university campuses. Amidst the trend of earlier recruitment timelines for new graduates and the diversification of contact opportunities with young people, the importance of real-world touchpoints is increasing for corporate brand building. By concretizing the usage scenarios of this service, we have created a structure that allows companies facing challenges in building brand awareness among students to specifically consider its application within their own organizations. [Changes in Contact Opportunities with Young People and New Challenges] While the spread of digital advertising has increased the sheer number of contact opportunities, the surge in information volume makes it difficult to capture the target audience's interest and build awareness in a memorable way. Specifically in the student market, although contact opportunities are increasing, it is often the case that this does not lead to memorable brand awareness. Therefore, the nature of touchpoints that can continuously connect awareness to recall is being emphasized. [Advertising Media That Integrates into Students' Daily Routines] Against this backdrop, the importance of real-world media that allows for repeated contact along daily life routes is growing. Nabtesco Corporation's automatic door advertising distribution service displays advertisements at the entrances and exits of facilities that students use daily, such as cafeterias and co-ops within university campuses. Its feature is that it is installed along "routes that students must pass through," allowing for natural visibility and aiming to solidify awareness through repeated contact. Currently, this service is deployed across 15 campuses at 12 universities nationwide. [Challenges Revealed as Corporate Utilizatio