Tomorrow Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Tatsuya Takagi, hereinafter referred to as Tomorrow Marketing), which provides comprehensive support for partner-based marketing, conducted a "Survey on Purchasing Behavior for BtoB Services and Products" targeting 180 business professionals nationwide aged 25 to 62. This survey investigated the number of options actually compared during the consideration of introducing BtoB services and products, the number of people involved in the decision-making process, the period until the introduction decision was made, the channels through which services were found, the points emphasized during comparison and consideration, the final decision-making factors, and the reasons for not being selected. ◾︎ Background of the Survey When considering the introduction of BtoB services and products, purchasing managers and decision-makers compare candidate services based on various information to make a final decision on the introduction provider. In recent years, opportunities for information gathering online, such as search results, comparison sites, company websites, and web media, have increased. On the other hand, offline touchpoints such as exhibitions/events, recommendations from acquaintances, and specialized magazines also play an important role in BtoB purchasing. So, in current BtoB service and product purchasing behavior, which is the primary channel for finding services, online or offline? Also, when considering introduction, how many companies are compared, and what kind of information is emphasized to make the final introduction decision? To clarify the reality of such BtoB purchasing behavior, Tomorrow Marketing conducted a "Survey on Purchasing Behavior for BtoB Services and Products" targeting 180 business professionals nationwide aged 25 to 62. ◾︎ Survey Results Highlights for "BtoB Service Purchasing Behavior" The highlights of the survey results for "BtoB Service Purchasing Behavior," co