Towards 'Exhibitions That Lead to Business Meetings'. Design First Launches New Service for Integrated Support from Planning to Business Deal Closure.

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Design First Inc. has launched a new service, "Marcom Bank Exhibition Special Support," to assist B2B companies with their exhibition participation. The service provides integrated support from planning to business deal closure, aiming to reduce corporate burden and maximize results.

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Design First Inc. has launched a new service, "Marcom Bank Exhibition Special Support," to assist B2B companies with their exhibition participation. The service provides integrated support from planning to business deal closure, aiming to reduce corporate burden and maximize results.

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Source: https://prtimes.jp/main/html/rd/p/000000010.000071868.html | Date: Date unavailable

Design First Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasuyuki Nagahori) has launched support for B2B companies' exhibition participation within "Marcom Bank," its matching-based business support service for professional human resources specializing in the marketing and communication domain. This new service consolidates exhibition tasks, which were previously divided among multiple vendors for construction, design, and printing, to provide integrated support from clarifying exhibition objectives to converting leads into business meetings after the event. Companies can also request support for only the necessary processes according to their situation. Marcom Bank's support system: Optimal professionals are assigned from a network of over 640 professionals based on the company's challenges, with quality and progress managed comprehensively. Background: While the value of exhibitions is being re-evaluated, exhibition operations are becoming more complex. Amidst the normalization of online meetings, the value of exhibitions, where face-to-face contact with prospective customers can be made, is actually increasing. On the other hand, the tasks required to achieve results are not limited to booth construction. The effectiveness of investment is greatly influenced by the integrated design of pre-exhibition messaging, visitor flow design, sales activities during the event, and post-event lead follow-up. However, the know-how for systematically designing these aspects is difficult to accumulate internally, and in many companies, the person in charge handles it concurrently with their regular duties. The burden of individually selecting vendors for construction, design, printing, and advertising, communicating requirements, and managing progress is heavy, often leading to repeated participation in the "same format as last time." Structural Challenge: A fragmented ordering structure concentrates the burden on the担当者 (person in charge). Traditionally, construc

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