Tech First Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryuta Hayashi) is launching the custom-built "RakuRaku Point App," designed to digitally centralize regional revitalization and health promotion initiatives for local governments and shopping districts. This app aims to simultaneously expand resident participation and streamline administrative operations. *Tech First Inc. hereinafter referred to as Tech First ▼"RakuRaku Point App" Details Page View Details ■Challenges Faced by Local Governments: "Paper Operations" and "Limited Participant Engagement" Currently, many local governments and shopping districts still rely on "paper point cards" and "in-person application and data collection at counters" for resident-focused initiatives such as local points, health points, and volunteer activities. These methods not only lead to reliance on manual, individual-dependent processes by staff and immense management overhead but also result in a skewed participant base heavily favoring older demographics, making it difficult to engage working-age individuals and younger generations who will lead the region's future. To simultaneously address the "reduction of administrative burden for local governments" and "expansion of initiatives to younger and working-age generations," Tech First has developed the custom "RakuRaku Point App," a regional DX solution that combines optimal functions tailored to each region with high security. ■Four Key Benefits of the "RakuRaku Point App" All cumbersome operations handled by the app (Significant reduction in management workload) Point issuance, data collection, and traditional stamp collection to final aggregation can all be managed within the app. This minimizes staff management workload and contributes to operational efficiency (DX). Digital point initiatives that reach younger and working-age generations By awarding digital points for event participation, community volunteering, disaster drills, and patronage of local stores, the app st