Dynamic Plus Inc. (Headquarters: Tokyo, hereinafter "the Company") is pleased to announce that its dynamic pricing service "D+" will be introduced on intercity highway buses jointly operated by Hokkaido Chuo Bus Co., Ltd. (Headquarters: Otaru City, Hokkaido, hereinafter "Hokkaido Chuo Bus"). This initiative marks the first introduction of dynamic pricing for highway buses in Hokkaido. Dynamic Pricing Service "D+" to be Introduced This introduction will expand price options for users by fluctuating prices according to demand, while enabling operating companies to optimize revenue and improve operational efficiency. Furthermore, flexible pricing based on reservation and sales status will contribute to the optimization of supply and demand balance, such as dispersing congestion and effectively utilizing vacant seats. What is Dynamic Pricing? Dynamic pricing is a system that flexibly changes prices according to fluctuations in demand. In this initiative, the Company's AI predicts demand based on data such as past sales performance, reservation status, and seasonality, and calculates the optimal price. This is expected to have the following effects: Suppression of lost opportunities during peak seasons Promotion of usage during off-peak seasons Improved customer satisfaction with pricing Securing stable operating revenue Target Routes It will be introduced on the following intercity highway bus routes: Starlight Kushiro (Sapporo - Kushiro) Hokkaido Chuo Bus Kushiro Bus Akan Bus Potato Liner (Sapporo - Obihiro) Hokkaido Chuo Bus Tokachi Bus Hokkaido Takushoku Bus JR Hokkaido Bus Hokuto Kotsu Dreamliner Okhotsk (Sapporo - Kitami/Abashiri) Hokkaido Chuo Bus Abashiri Bus Hokkaido Kitami Bus Express Hakodate (Sapporo - Hakodate) Hokkaido Chuo Bus Hakodate Bus (*Jointly operated services) Details here From the left in the first row: Hokkaido Chuo Bus, Kushiro Bus, Akan Bus, Tokachi Bus, Hokkaido Takushoku Bus From the left in the second row: JR Hokkaido Bus, Hokuto Kotsu, Hokk