The Ministry of Health, Labour and Welfare has positioned sleep as a key area for improving lifestyle habits in "Health Japan 21 (Third Basic Plan)" which began in April 2024. Starting in April 2025, with "Quality Sleep" as a new theme, they are working on awareness campaigns to ensure sufficient sleep in both quality and quantity appropriate for each generation. The Ministry of Health, Labour and Welfare has added "Quality Sleep" to the theme of the "Smart Life Project" starting in fiscal year 2025. As part of the campaign to promote "Quality Sleep," Pikachu and Snorlax wearing nightcaps have been appointed as "Sleep Support Ambassadors" to raise awareness of the importance of sleep, especially among young people. We are pleased to announce that the awareness campaign activities for sleep, with Pikachu and Snorlax wearing nightcaps as "Sleep Support Ambassadors," will enter their second year this year. [2026 Fiscal Year "Smart Life Project" Sleep Support Ambassador Activity Schedule] 1. Second Distribution of Sleep Awareness Posters Decided 2. Sleep Lecture to be Held at "Children's Kasumigaseki Visit Day" [Second Distribution of Sleep Awareness Posters Decided] The second distribution of sleep awareness posters, a collaboration between "Pokémon Sleep" and the Ministry of Health, Labour and Welfare, which was highly popular last year, has been decided. The posters, themed "Secrets of Sleep," will playfully explain questions related to sleep with the Pokémon appearing in "Pokémon Sleep." The posters will be sequentially sent to facilities that apply, targeting facilities where children from preschoolers to elementary school students spend their time, such as kindergartens, nurseries, elementary schools, and children's clubs nationwide. [About Sleep Awareness Poster Distribution] Distribution Target: Kindergartens, nurseries, elementary schools, children's clubs, etc., nationwide Application Period: July 2, 2026 (Thu) - July 31, 2026 (Fri) Guidance will be provided t