Mio Imada Appointed as Acuvue® Brand Ambassador!

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Johnson & Johnson has appointed actress Mio Imada as the brand ambassador for its disposable contact lens brand "Acuvue®." The first TV commercial featuring Mio Imada, "Digital Life" for "1-Day Acuvue® Oasys® MAX," began airing nationwide on May 11th. Imada's sincere attitude aligns with the brand's image, promoting eye health and improved quality of vision.

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Johnson & Johnson has appointed actress Mio Imada as the brand ambassador for its disposable contact lens brand "Acuvue®." The first TV commercial featuring Mio Imada, "Digital Life" for "1-Day Acuvue® Oasys® MAX," began airing nationwide on May 11th. Imada's sincere attitude aligns with the brand's image, promoting eye health and improved quality of vision.

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Source: https://prtimes.jp/main/html/rd/p/000000093.000019830.html | Date: Date unavailable

Johnson & Johnson* has appointed actress Mio Imada as the brand ambassador for its disposable contact lens brand "Acuvue®." The first TV commercial featuring Mio Imada, "Digital Life" for "1-Day Acuvue® Oasys® MAX," will begin airing nationwide today, May 11th. "Love Your Eyes. Eyes Love You." — Mio Imada, who embodies the "Acuvue®" brand, is an actress who constantly takes on new challenges and is supported by a wide range of generations for her solid acting skills and bright, approachable personality. Her earnest and sincere attitude resonates with "Acuvue®"'s brand philosophy of loving people's eyes, prioritizing eye health, and diligently continuing product development, leading to her appointment. Together with Ms. Imada, we will promote the importance of supporting eye health and improving people's Quality of Vision. ■ TV Commercial Overview This commercial focuses on the modern lifestyle where prolonged use of digital devices such as smartphones and computers has become commonplace, and eye fatigue is one of society's health problems. It centers on "1-Day Acuvue® Oasys® MAX," which aims for "eyes that don't get tired all day long." In the commercial, Ms. Imada, who wanders into a mysterious space symbolizing modern digital society, encounters "1-Day Acuvue® Oasys® MAX," which is enveloped in moisture, aiming for comfortable wear and clear vision. Moving into a world of clear skies and seas, the product, which fits digital life, is expressed with the message "Love Your Eyes. Eyes Love You." It conveys a brand image that accompanies daily life with digital technology. ■ Mio Imada Interview ――― What points would you like people to pay attention to in this commercial, "Digital Life" for "1-Day Acuvue® Oasys® MAX"? I filmed surrounded by a lot of digital elements, but I think the point where it finally changes into this blue, fresh world is a very interesting part of the commercial. ――― After finishing the shoot, were there any memorable scenes or moments? I filmed

Mio Imada Appointed as Acuvue® Brand Ambassador!

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