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Shure Marks MXA 10th Anniversary with AI-Powered MXA925 and MXA901 Upgrades

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Shure Japan announced the launch of the AI-powered MXA925 ceiling array microphone and a major firmware update (v6.9) for the MXA901, enhancing audio quality and scalability for advanced meeting rooms.

AI Analysis

Frequently Asked Questions

Q: What are the main features of the MXA925?
A: It features a built-in AI-powered IntelliMix® DSP, utilizing AI echo cancellation (AEC), AI denoiser, and AI dereverb to deliver clear and natural audio capture in challenging environments.
Q: What updates does the MXA901 firmware v6.9 bring?
A: It introduces support for voice lift applications using Steerable Coverage™ mode and direct outputs, optimized tracking for camera precision, expanded speech gating thresholds, and adjustable single-zone automatic coverage areas.
Q: Which collaboration tools is the MXA925 certified for?
A: It is officially certified for Microsoft Teams and Zoom, ensuring high-quality audio pickup designed to work seamlessly with AI features like Copilot and AI Companion.
Q: When and where will the new products be showcased?
A: They will be exhibited at InfoComm 2026 from June 17 to June 19, 2026, at the Shure Booth C9018 in the Central Hall.
Q: Who is the media contact for this announcement in Japan?
A: Natsuki Hazama from Shure Japan is the designated contact person, available via pr@shure.co.jp.