New Sunscreen for Adult Men, "VARON UV Air Protector," Now on Sale

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Suntory Wellness Ltd. is launching "VARON UV Air Protector," a new sunscreen for adult men, on May 13th. This product offers Japan's highest level of UV protection and water resistance, featuring a lightweight, non-sticky feel. Building on the success of its existing skincare line, Suntory aims to capture a larger share of the growing men's sunscreen market.

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Suntory Wellness Ltd. is launching "VARON UV Air Protector," a new sunscreen for adult men, on May 13th. This product offers Japan's highest level of UV protection and water resistance, featuring a lightweight, non-sticky feel. Building on the success of its existing skincare line, Suntory aims to capture a larger share of the growing men's sunscreen market.

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Source: https://prtimes.jp/main/html/rd/p/000001527.000042435.html | Date: Date unavailable

Suntory Wellness Ltd. will launch its new sunscreen for adult men, "VARON UV Air Protector," on Wednesday, May 13th. Our company aims to realize a society where everyone can continue to shine in life by fully demonstrating their power to live as themselves, no matter their age. We deliver health foods, cosmetics, and beauty products to over 2 million customers annually via mail order. "VARON" is a skincare brand recommended for men in their 40s and older, in the middle and senior age groups, who wish to maintain a vibrant and youthful appearance. The "VARON All-in-One Serum," launched in March 2022, is an all-in-one type that employs our unique technology and ingredients, enabling easy yet serious skincare. It has achieved high customer satisfaction and has been well-received by a wide range of men, mainly in their 40s to 70s who were new to skincare, becoming the No. 1 selling product in the men's skincare "moisturizing care" category for three consecutive years*1. Furthermore, sales for the "VARON" brand grew to 6.3 billion yen in 2025 (131% year-on-year). *1 According to Fuji Keizai's "Cosmetics Marketing Handbook 2026 No. 2," based on 2023, 2024, and 2025 results, No. 1 in sales in the "moisturizing care" category of the men's skin conditioning market. This time, we are launching the "VARON UV Air Protector," a sunscreen for adult men. It is resistant to sweat and water, has a light, non-sticky feel, and protects men's skin from sunburn. ● Features of "VARON UV Air Protector" 1. Japan's Highest Level of UV Protection and Water Resistance With "SPF50+*2," "PA++++*3," and "Water Resistance ★★," it provides strong UV protection and achieves high water resistance against water and sweat. *2 An indicator of the protective effect mainly against UVB (which causes skin to redden). The higher the number, the higher the effect. *3 An indicator of the protective effect mainly against UVA (a cause of spots and loss of firmness). The more "+" signs, the higher the effect. 2.

New Sunscreen for Adult Men, "VARON UV Air Protector," Now on Sale

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