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Sapporo Classic Birthday Festival! Celebrating the Birthday of Hokkaido-Exclusive Beer "Sapporo Classic" to be Held on Friday, June 12 at Sapporo Beer Garden

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Sapporo Breweries will hold the "Sapporo Classic Birthday Festival!" on June 12, 2026, at Sapporo Beer Garden, celebrating the 41st anniversary of its Hokkaido-exclusive beer, "Sapporo Classic." 200 participants will be selected by lottery, with Kenshi Sugiya as a special guest.

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Frequently Asked Questions

Q: When and where will the Sapporo Classic Birthday Festival take place?
A: The festival will be held on Friday, June 12, 2026, from 18:30 to 20:30 at Sapporo Beer Garden Kaitakushi-kan 1F in Higashi-ku, Sapporo, Hokkaido.
Q: How many participants can attend the Sapporo Classic Birthday Festival and how are they selected?
A: The event limits attendance to 200 participants, who will be chosen by a lottery if applications exceed the available spots.
Q: What is the participation fee for the Sapporo Classic Birthday Festival and what does it include?
A: The participation fee is 8,000 yen, tax included, and covers an original course meal with all‑you‑can‑drink, a toast, a talk session with Kenshi Sugiya, and other participatory activities.
Q: What anniversary is Sapporo Classic celebrating in 2026 and when was the beer originally launched?
A: In 2026, Sapporo Classic commemorates its 41st anniversary, marking the beer’s original launch in 1985 as a Hokkaido‑exclusive product.
Q: What are the dates and times for the application period to join the Sapporo Classic Birthday Festival?
A: Applications are accepted from Tuesday, May 12, 2026, at 10:00 until Monday, May 25, 2026, at 17:00 via the dedicated online application page.