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Mastering YEBISU's Value: Launch of 'Master of YEBISU' Certification Program

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AI Summary (NQ-processed)

Sapporo Beer launches the "Master of YEBISU" certification program to enhance YEBISU's value. By nurturing and certifying brand ambassadors nationwide who can provide an exceptional drinking experience at restaurants, they aim to deliver the ultimate YEBISU experience.

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Frequently Asked Questions

Q: What kind of program is 'Master of YEBISU'?
A: It is a program to nurture and certify brand representatives who enhance YEBISU's value and provide the ultimate drinking experience at restaurants.
Q: What activities will certified individuals undertake?
A: They will communicate the charm of YEBISU to customers in stores and provide the best drinking experience through expert pouring and food pairings.
Q: What are the application requirements?
A: Requirements include being employed at an 'Exquisite YEBISU Shop' for over one year and having the desire to communicate YEBISU's history, quality, and philosophy.