Koredou Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryuta Sora; hereinafter referred to as "the Company") is pleased to announce that Shizuka Shimizu, Representative Director and CEO of Funleash Inc., who has an extensive track record of promoting human resources and organizational transformation at domestic and international companies, has been appointed as an advisor to accelerate the evolution of management suitable for the new era. The Company offers the service "Koredou," which supports the entire process from organizational diagnosis, management analysis, and the design and operational implementation of goals, dialogue, and evaluations, with the concept of "Management reform that doesn't end with just implementation." This mechanism, where goals, dialogue, and evaluations are continuously utilized in daily management, is the practice of "performance management" itself, aimed at improving individual and organizational performance. Through this advisory appointment, we will further accelerate the establishment of performance management in the field. Background of Advisory Appointment Performance management is not merely a system for evaluating personnel, but a management method that promotes individual performance improvement and growth, leading to the overall results of the organization. MBO (Management by Objectives) was originally created as a method to practice this performance management. However, in Japan, even after many years since its introduction, it is still operated as part of the human resources or evaluation systems in many companies. As a result, goal management is often perceived as a "procedure for evaluation and assessment," and in many cases, it is not linked to the original purpose of improving individual and organizational performance. Furthermore, while there are many systems on the market that support goal management and evaluation operations, there are few mechanisms that consistently support performance management. By