Giftee Group, Inc. (Headquarters: Shinagawa-ku, Tokyo; Representatives: Mutsumi Ota, Tatsuya Suzuki; hereinafter referred to as "Giftee Group") has been established as a holding company through the sole share transfer of giftee Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Taiki Shinozuka; hereinafter referred to as "giftee"), effective July 1, 2026 (Wed). We are pleased to announce our listing on the Tokyo Stock Exchange Prime Market (Securities Code: 590A). With this transition, Giftee Group, Inc. (hereinafter "Giftee Group") will assume the group-wide management and administration functions, while giftee Inc. (hereinafter "giftee") and other operating companies will independently drive their respective businesses. ■ Background and Objectives of Transitioning to a Holding Company Structure Under its corporate vision, "To provide services that foster various connections between people, companies, and towns, centered around e-gifts," giftee has developed its e-gift platform business domestically and internationally, offering end-to-end services from e-gift issuance to distribution. With "Expansion of the e-gift platform" and "Geographical expansion" as its growth strategies, and through agile M&A activities, the need for advanced group management and governance has increased. In light of these circumstances, it was determined that transitioning to a holding company structure, separating management functions from business execution functions, would be optimal for the sustainable growth of the entire group. We have decided to transition to this structure. Our company will be responsible for strategic planning, capital allocation, and strengthening governance from a group-wide perspective, while each operating company will focus on its respective business domain, enabling swift decision-making and enhanced competitiveness. We aim to increase the corporate value of the entire group while balancing growth speed and investment discipline. ■ Giftee Grou