Settsu City and A10 Lab Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director: Go Nagasaka), the developer and operator of the habit formation app "Minchalle," will renew the "Health Points Project" targeting citizens of all ages. In conjunction with this, a new operation utilizing "Minchalle" will be fully launched on July 1 (Wed). This project aims to address the challenges of lack of exercise and behavioral change among health-indifferent citizens by revamping the existing health points system. By awarding points, we aim to create an incentive for exercise, and by newly incorporating "intrinsic motivation" such as mutual support among peers and donations to social contribution activities, we will create an environment where people can enjoy and continue their efforts, promoting citizen health promotion towards the realization of a sustainable healthy city. *Intrinsic Motivation: Motivation driven by spontaneous interest, curiosity, and a sense of accomplishment, rather than external rewards such as money. ■ Background and Objectives of Implementation 1: Challenge: Lack of exercise and behavioral change among health-indifferent citizens According to a recent citizen survey, the proportion of Settsu citizens who have regular exercise habits is 33.3% for adult men and 26.9% for women, which is significantly below the city's target values (53.6% for men, 52.8% for women). Furthermore, the proportion of people whose average number of steps is 8,000 or more is 36.8% for men and 24.2% for women, falling short of the national target of 8,000 steps. How to promote behavioral change among citizens with such serious lack of exercise and among the health-indifferent population is an urgent issue. 2: Solution: Exercise habits that continue enjoyably through a system of working together with peers To solve this problem, Settsu City will review its conventional health points project and renew it into a new system utilizing "Minchalle." While providing an incentive to star