A10 Lab, Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Tsuyoshi Nagasaka), developer and operator of the habit-building app "Minchare®", announces that the cumulative number of participants in its online smoking cessation program "Minchare Quit Smoking" for companies and health insurance societies has surpassed 10,000. ■ Over 12,000 cumulative participants Health damage caused by smoking and the resulting increase in medical costs are significant issues for companies and health insurance societies. As a result, many organizations have introduced smoking cessation support programs. However, one persistent challenge has been insufficient participation from smokers who wish to quit, leading to suboptimal outcomes. "Minchare Quit Smoking" is a smoking cessation program in which participants form teams and encourage each other via the app to achieve their goals. Since the program does not require medical consultations, it has a low psychological barrier to entry and is easy to start. As a result, it has attracted broad participation, surpassing 12,000 cumulative participants since its launch in 2022. 2022: 542 2023: 1,395 2024: 4,219 2025: 9,486 2026: 12,468 (as of June 24, 2026) ■ Over 80% of adopting organizations continue the program 82.2%※ of organizations that have adopted the program continue to use it. This reflects strong satisfaction with the support system that assists from participant recruitment through program operation, as well as the program's effective structure that consistently achieves high participation rates. ※ Proportion of organizations that re-implemented the program within one year, based on contracts signed after September 2025 ■ Future outlook A10 Lab, Inc. will continue to support companies and health insurance societies in advancing health management and data health initiatives through "Minchare Quit Smoking", contributing to resolving smoking-related health issues. The company will further enhance its peer-support mechanisms a