SOLSEL, a brokerage service for used solar power plants (operated by Elevista Inc., headquartered in Chuo-ku, Tokyo, CEO: Takuya Ishino, hereinafter "SOLSEL"), exhibited at "Asset Management EXPO [Summer]" (organized by RX Japan Inc.) held at Tokyo Big Sight from May 15 (Fri) to 17 (Sun), 2026, and conducted a survey targeting booth visitors (161 responses collected / 134 valid responses). As a result, among the 41 respondents who "knew of the existence" of solar power investment, only 41.5% (17 people) were aware of its greatest benefit, tax savings. It was found that the remaining 58.5% (24 people) "knew of its existence but not the tax-saving benefits." The visitors were primarily individuals with high investment intent and knowledge, with an average age of 44 and approximately 30% earning over 10 million yen annually. Despite this, the reality that "the biggest advantage" has not reached them became apparent. (Scene from the Asset Management EXPO) [Survey Results] Only 41.5% of those who knew of its existence were also aware of the tax-saving benefits. Awareness of solar power investment can be divided into the stage of "knowing the name/existence" and the stage of "knowing why it is beneficial (tax-saving benefits)." Therefore, we narrowed down the survey to 41 individuals who answered that they "knew of the existence of solar power investment" and also responded to questions about tax savings, and tallied how many of them were aware of the tax-saving effects. Response to "Were you aware of the tax-saving effects?" Number of people Percentage Was aware 17 people 41.5% Had heard of it vaguely 19 people 46.3% Learned today for the first time 5 people 12.2% Of those who knew of its existence, 41.5% were aware of the tax-saving effects. The remaining 58.5% (24 people) knew of its existence but not the tax-saving benefits. The state of "knowing the name but not why it is beneficial" accounted for over half of those who were aware. Misconception: "Solar power is outd