A New Form of Regional Collaboration. Grand Mercure Ise-Shima Resort & Spa Opens "Bettei Matoya," a Restaurant Featuring Mie Brand "Matoya Oyster," on Wednesday, April 1, 2026.
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Grand Mercure Ise-Shima Resort & Spa has opened "Bettei Matoya," a new restaurant focusing on the Mie brand "Matoya Oyster." Operated by the 101-year-old Sato Oyster Farm, the restaurant aims to connect tourism with local primary industries and promote the region's charm through sustainable practices and unique dining experiences.
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