b.box, the Australian baby and kids brand operated in Japan by weskiii Inc. headquartered in Minato-ku, Tokyo, will launch a new color, “blush crush,” for its popular 350ml stainless steel drink bottle series on Tuesday, May 19, 2026. “blush crush” features a soft pink tone, offering a nuanced color that combines childlike charm with calm elegance. The bottle has a simple, refined design that is easy for both children and adults to use. It fits naturally into everyday scenes such as preschool, school, and park outings, as well as family trips. The product also stands out for combining parent-and-child shareable design with practical functionality. As a new staple color that suits daily lifestyles, it adds comfort and enjoyment to everyday hydration. b.box’s “Drink To Go” concept reframes hydration as a moment to refresh one’s mood and proposes a lifestyle of carrying a favorite personal bottle. Each drink can become a choice that is kinder to both oneself and the environment. This product supports more comfortable hydration on the go as an item that helps bring “Drink To Go” naturally into daily life. Product details: stainless steel drink bottle, 350ml; color: blush crush; price: ¥4,290 including tax; recommended age: 12 months and up; capacity: 350ml. Materials include stainless steel, polypropylene, and silicone, using BPA-, phthalate-, and PVC-free materials. Size is H199 × D85 × W75 mm, and weight is approximately 270g. Usage notes include: the stainless steel drink bottle cannot be boiled; it is dishwasher safe, but handwashing is recommended for those concerned about printed designs peeling from the body; do not use the straw with juice containing pulp; do not use for hot drinks or carbonated beverages; do not use with liquids over 45°C; hot liquids may increase pressure inside the container and cause contents to spray out, so caution is required. The b.box stainless steel drink bottle features a triple-layer insulation structure that keeps cold drinks cool f