How does the supplement purchase frequency of men in their 20s compare to the overall average?

Approximately 26% of men in their 20s purchase supplements more than once a week, which is about 3.3 times the overall average of 8%.

What are the differences in information sources between men and women in their 20s?

Men in their 20s trust YouTube (14%) as their primary source of information, while women in their 20s trust Instagram (24%) the most.

What are the differences in preferred ingredients and purposes between men and women?

Men tend to prioritize ingredients like zinc and protein for energy and performance, while women focus on iron and vitamins for beauty and nutrition.

What is the most popular functional food among both men and women?

Suntory's 'Tokucha' is the most popular among both men and women, widely recognized among younger generations.

What is the composition of the survey participants?

The survey primarily targeted 133 men and women in their 20s who have experience using supplements and health foods, conducted online in May 2026.

AI News NQ Analysis

26% of Men in Their 20s Buy Supplements Weekly, 3.3 Times the General Average: Significant Gender Differences in 'Purpose' and 'Search Methods'

NQ Score 87/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Willbase Inc. released the results of a survey on supplement and health food usage among 133 people in their 20s. The survey revealed polarized consumption habits, with men actively purchasing vitality-focused supplements via YouTube, while women primarily search for beauty-related supplements on Instagram.

AI Analysis

Frequently Asked Questions

Q: How does the supplement purchase frequency of men in their 20s compare to the overall average?: A: Approximately 26% of men in their 20s purchase supplements more than once a week, which is about 3.3 times the overall average of 8%.
Q: What are the differences in information sources between men and women in their 20s?: A: Men in their 20s trust YouTube (14%) as their primary source of information, while women in their 20s trust Instagram (24%) the most.
Q: What are the differences in preferred ingredients and purposes between men and women?: A: Men tend to prioritize ingredients like zinc and protein for energy and performance, while women focus on iron and vitamins for beauty and nutrition.
Q: What is the most popular functional food among both men and women?: A: Suntory's 'Tokucha' is the most popular among both men and women, widely recognized among younger generations.
Q: What is the composition of the survey participants?: A: The survey primarily targeted 133 men and women in their 20s who have experience using supplements and health foods, conducted online in May 2026.