Astrum Co., Ltd. (President and CEO: Junichi Ishigaki, Headquarters: Chuo-ku, Tokyo) will begin sequentially releasing its first eyebrow mascara from Pentel's cosmetic brand "lulu’s cosmetico" on July 10, 2026 (Fri). From lulu’s cosmetico, which has developed items such as eyeliner and eyebrow pencils by leveraging the technology cultivated as a writing instrument manufacturer, the newly released "Eyebrow Mascara" is an eyebrow mascara that can be quickly applied with a bright, soft color for a fluffy, uniform finish. The brush, designed with moderate softness and a size that prevents it from touching the skin, catches each eyebrow hair firmly, allowing for an easy, natural-looking finish that resembles colored brows. ■What is lulu’s cosmetico?■ A cosmetic brand handled by Pentel. The brand name is derived from "Lulu," a girl character familiar from the package illustrations of Pentel crayons, and "cosmetico," which means cosmetics in Italian. lulu’s cosmetico Brand Site: https://luluscosmetico.pentel.co.jp ■Features of the New Product■ 1. Brush that is moderately soft and easy to apply evenly The brush, which is firm yet soft to the touch, catches each eyebrow hair firmly, allowing for even coloring without streaks. The small brush, which also fits the width of the eyebrows, is less likely to touch the skin and is easy to apply to the brows, making it possible to create beautiful brows easily even on busy mornings. 2. Colors that are easy to use in combination with eyebrow pencils Available in three colors that are easy to combine with other eye makeup, such as the brand's existing eyebrow pencils: "Cinnamon Beige" (beige系), "Ash Sakura" (pink系), and "Latte Gray" (gray系). By layering over brows drawn with an eyebrow pencil, you can adjust the color of your eyebrows and create more sophisticated, natural-looking brows. Cinnamon Beige Ash Sakura Latte Gray 3. Contains two types of moisturizing ingredients for a long-lasting moist finish Contains Sodium Hyaluronate an