Asahi Alex Holdings Co., Ltd. (Head Office: 1-9-48 Misaki-cho, Chuo-ku, Niigata City, Niigata Prefecture, Representative Director and Chairman: Shigeo Ishikura) has opened an AI consultation room "Sumai no AI Soudan Shitsu by Asahi Alex" (URL: https://www.asahi-alex.co.jp/ai-concierge/) targeting individuals who have just begun considering building a home. This service, which can be used anonymously without the need to input personal information, is an initiative aimed at realizing the company's founding sales philosophy of "Stand in the customer's shoes and do what makes them happy" and "10% talking, 90% listening" in digital touchpoints as well. It is positioned as a trial first step in the DX promotion strategy formulated by the company in August 2025. ReplexNext Inc. (Head Office: 2nd Floor, 2-54 Kobarigaoka, Nishi-ku, Niigata City, Niigata Prefecture, Representative Director: Kenji Fujita) is providing its conversational AI concierge "NOIM" as the technical partner, which has been designed and implemented for this service. Background and Challenges: "Before we could listen, we couldn't connect" Asahi Alex Minami Exhibition Hall VARIETA (115 Ubagayama, Chuo-ku, Niigata City [Nippo + BSN Sumai no Hiroba Niigata Minami]) Many people considering purchasing a home have the following feelings during the initial stages of information gathering: "I don't know if my budget will work. I just want to ask first." "I feel like I won't be able to refuse if I go to an exhibition hall." "I don't even know where to start thinking." These feelings accumulate before taking action, leading to cases where consideration stops without leading to exhibition hall visits or inquiries. This is a challenge for the industry as a whole. Furthermore, although consideration for building a home tends to occur during evenings and holidays, there was no easily accessible place to talk during those times. For the Asahi Alex Group, which has always valued "listening" as its strength, this was also