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Revived After 14 Years: 'Higashidangoya' in Shirataka, Yamagata Sells Over 20,000 Skewers in 2 Months! New 'Natto Mochi' Launches Featuring Local Shirataka Glutinous Rice and Legendary 'Shirataka Natto'

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Higashidangoya, opened on April 5, 2026, in Shirataka, Yamagata Prefecture, has surpassed 20,000 skewers sold within two months. To celebrate and respond to customer demand, the shop launched its first mochi product, 'Natto Mochi,' on June 11, made entirely with locally grown glutinous rice and the renowned 'Shirataka Natto.'

AI Analysis

Frequently Asked Questions

Q: Where is Higashidangoya located?
A: At Juo 4261, Shirataka-machi, Nishikubiki-gun, Yamagata Prefecture. It also partners with local farm stands.
Q: How much does the Natto Mochi cost?
A: 500 yen per pack (tax included). Prices may vary at partner retail outlets.
Q: What are the business hours?
A: 9:30 AM to 1:30 PM, but closes early if sold out. Early arrival is recommended.